About Us

Our vision is to continue to be the number one leading sports dealer in Zimbabwe. That’s why we are both in retail and manufacturing of sports goods and sports apparel. Our mission is to serve Zimbabwean sports people cutting across age groups with best quality and cost-effective sports equipment and sports apparel. We will uphold our values which include; hospitality, respect, endurance and determination, excellent customer service and flexibility as we undertake our mission.

Our suppliers range from local to regional and also global suppliers. We have strong relationships with our suppliers and enjoy mutually beneficial relationships with them. We have built these relationships over the 5 years we have business we therefore have bargaining power with most of them. This also translates to our competitive pricing strategy. We have also invested in the building of our brand. We have a philosophy of delighting our customer and we are known in the market as a company that has a human face and that goes an extra mile for the customer.

We have endorsed our brand through this philosophy and we are also known for delivering quality goods on time. We have exceeded our reputation when we supplied all premier league uniforms on time and did deliver top of the range soccer kits. We protect our brand at all cost and place value in it that’s why we only partner with companies of high ethical behavior. We do not compromise our brand.

By having a partnership arrangement with Hummel in which we are the sole distributor of Hummel Products. The Hummel products attract clients for us mainly from the corporate and soccer teams. The products are high quality plus we offer them to consumers competitive prices.

We will leverage our brand name by associating with top sports brands e.g. Nike, Adidas, Legea, Puma, Umbro and most importantly Hummel. We have signed a distributorship agreement with Hummel to distribute Hummel products in Zimbabwe. By aligning ourselves to these brands it opens us to a larger database and it enhances our promotions effort.

Our customers include but are not limited to leading banks in Zimbabwe, big private corporate giants, mining houses, non-governmental organizations, schools, state owned enterprises, sports clubs and other small to medium companies. To mention a few these are;

• Econet
• NATPAK
• Savanna
• Shabanie Mine
• Blue Ribbon
• St Jones College
• SOS
• Barclays Bank
• Renaissance Bank
• World Vision
• Save the Children
• Saint Georges High
• Hillcrest Schools
• Reserve Bank Sports Club
• Zimbabwe Leaf Tobacco
• Triangle
• Zimbabwe Power Company
• Telecel

We are a competitive market player having won the tenders to supply the Premiership Cup teams with soccer uniforms on two occasions, the first tender won was made to Econet and the second , which was currently executed was sponsored by CBZ Bank. Delivery to all teams was made according to set timelines and milestones. Among the other flagship strategic businesses, we have ventured into include the distributorship of the All Africa games in 1995, regalia and equipment in Zimbabwe.

Ideal sports have over the years developed both the business intelligence and skills required
in this market hence the market position held.